It’s a settings page
The CEO detects an unacceptable absence of delight.
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SPECIMEN No. 034 · Empirical practice
User Research
Watching real people use the product, then discovering they do not use it the way the roadmap said.
🌱 Protected- 🏠 Habitat
- Design teams with a screen recorder
- 🦈 Natural predator
- The highest-paid opinion in the room
- 🤒 Common symptom
- “User 4 hesitated.”
THE DEBATE
The room is split
If the whole team walked into the review, who would reach for User Research, and who would push back.
💖 Would reach for it
NoraThe User Advocate“Users don't read the roadmap; watching five of them beats any opinion in the room.”
HugoThe Perfectionist“Doing it properly means validating with real users before he spends a month building it right.”
GregThe Hedger“Learn what users actually do before committing to a default they cannot easily undo.”
🛑 Would push back
MayaThe Visionary“Ship it to 5% and let the numbers decide; five interviews cannot predict what 10,000 users do.”
JoThe Cowboy“Watching five users is slower than shipping to five hundred and reading what they did.”
PatThe Enterprise Adult“The biggest customer already wrote down what they want, in the contract.”
FIELD REPORTS
