Lead Engineer · he/him
Hugo Demir
The Perfectionist
Hugo is the first one in and the last one out. Loyal, rigorous and proud of the work, he protects the team from the chaos and keeps the core solid, often at 11pm. The CEO calls him the bottleneck; the team calls him the reason anything works. He follows best practices from companies a thousand times bigger, which is how a landing page ends up on Kubernetes.
“Let's do it properly.”
- 💡 Why they're right
- Every shortcut is a loan, and he is the one paying the interest at 11pm.
- ✅ Right when
- Customers depend on it, money flows through it, the team is drowning in yesterday's shortcuts.
- ❌ Wrong when
- Nobody has paid for it yet, and it already has 400 unit tests.
- 🌀 Obsession
- Best practices. If Google does it, we do it: coverage gates, linters on the linters, a Kubernetes cluster for a landing page with ten visitors.
- 💪 Strength
- Builds things that never break, and shields the team from the chaos.
- 💥 Known failure mode
- Polishes a feature nobody asked for while the runway runs out.
- 👕 Uniform
- Crisp white shirt buttoned to the top, sleeves rolled exactly twice, a precisely trimmed short black beard, a 100% COVERAGE mug and a label maker.
- 🔥 Nemesis
- Maya