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When should it page someone at 3am?

When should it page someone at 3am?“Only if revenue drops. Everything else can be Monday's story.”Maya Laurent, The Visionary

💡 WHY MAYA IS RIGHT

Not every broken thing is equally urgent. A failing experiment, a slow admin page or a broken internal report costs nothing overnight, while a drop in checkouts costs real money every minute. Tying pages to business impact keeps the team rested for the work that actually moves the company, and turns everything else into a Monday post about what was learned, instead of a 3am wake-up for a chart.

✅ RIGHT WHEN

Revenue signals are real-time and closely track whether users are blocked.

🚩 TOO FAR WHEN

Sign-ups were broken all weekend, and nobody was paged because nobody had paid yet.

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