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When should it page someone at 3am?

When should it page someone at 3am?“When a customer can't log in or pay. That's it.”Riley Novak, The Minimalist

💡 WHY RILEY IS RIGHT

Most companies have two or three things customers truly cannot live without, often signing in and paying. One synthetic check from outside the network, run every minute against those paths, catches nearly every outage that matters and almost never lies. Everything else can be a dashboard or a morning ticket. Fewer alerts means each one is believed, and a believed alert is the only kind that gets someone out of bed.

✅ RIGHT WHEN

Small team, a few critical paths, and outages are mostly total, not partial.

🚩 TOO FAR WHEN

Search has returned empty results for a week, and the check still says everything is fine.

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