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What should we track?

What should we track?“Watch five sessions first. Then track what confused them.”Nora Bell, The User Advocate

💡 WHY NORA IS RIGHT

Dashboards show where people leave, never why. Five users trying the real flow reveal the confusing label, the hidden button or the step everyone skips, in one afternoon. Once you know what the problem looks like, you know which event to add and what the number actually means. Tracking without that understanding produces precise numbers about behavior nobody can explain, and confident decisions built on top of them.

✅ RIGHT WHEN

The flow is new, the numbers look strange, or nobody can explain a drop.

🚩 TOO FAR WHEN

10,000 users are hitting a bug while she schedules session six.

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