💡 WHY RILEY IS RIGHT
The most reliable analytics already exists: the tables written by the code that charges cards, creates accounts and sends invoices. They are tested, backed up and cannot be ad-blocked. Client-side events are a second, weaker copy of the same reality, with bugs of their own. Start with SQL on the data you already own, and add tracking only for behavior the database genuinely cannot see, like where people hesitate.
