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What should our mobile strategy be?

What should our mobile strategy be?“Two native apps. Share the model, not the UI.”Alex Chen, The Architect

💡 WHY ALEX IS RIGHT

iOS and Android have different navigation conventions, lifecycle rules, permission systems, background execution models and platform capabilities. A shared UI abstraction can hide those differences until they reappear as conditionals throughout the codebase. If mobile is a long-lived core product, two clean native clients sharing API contracts and domain concepts may age better than one cross-platform layer carrying exceptions forever.

✅ RIGHT WHEN

Mobile is strategic, the product is mature, and platform-specific behavior matters.

🚩 TOO FAR WHEN

A six-person startup now needs two mobile teams before it knows whether anyone wants the app.

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