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What should our mobile strategy be?

What should our mobile strategy be?“Whichever phones our users actually have.”Nora Bell, The User Advocate

💡 WHY NORA IS RIGHT

Mobile strategy is often decided from developer preference, executive phones or geography stereotypes instead of the audience. Existing traffic reveals OS share, interviews show whether people even want an installed app, and support data exposes low-end Android constraints or iOS-heavy enterprise fleets. Native versus React Native is downstream of the more important question: which users are we trying to help, and what do they actually do from a phone?

✅ RIGHT WHEN

There is enough real user and device data to guide the decision.

🚩 TOO FAR WHEN

Research becomes a reason to postpone a cheap experiment that would generate the missing evidence.

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