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What should our mobile strategy be?

What should our mobile strategy be?“React Native. One repo. Both stores by Friday.”Jo Ramirez, The Cowboy

💡 WHY JO IS RIGHT

Most early mobile products do not fail because their scroll physics were insufficiently native. They fail because the team spent months building before users proved the app mattered. React Native can put a small team on iOS and Android quickly, share most product logic, and still escape to native modules for the few places that genuinely need them. Early on, duplicated engineering effort can be a bigger risk than framework compromise.

✅ RIGHT WHEN

The product is still learning and most screens are conventional product UI.

🚩 TOO FAR WHEN

Half the app is now platform-specific bridges pretending to be one codebase.

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