← Everyone's take

TAKES · Riley answers

What should our mobile strategy be?

What should our mobile strategy be?“The website already works on phones.”Riley Novak, The Minimalist

💡 WHY RILEY IS RIGHT

A native app introduces two stores, signing, release pipelines, review delays, push infrastructure, deep-link behavior, more analytics surfaces and another client that must remain compatible with the backend. If users mainly read, search, fill forms or check dashboards, a responsive website may already solve the problem. Native code should earn its existence through usage or capabilities the web cannot reasonably provide.

✅ RIGHT WHEN

The product is content or workflow heavy and device integration is shallow.

🚩 TOO FAR WHEN

Users live in the product all day and the mobile website is clearly the worse version of a daily tool.

See all 12Riley's profile