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What should our mobile strategy be?

What should our mobile strategy be?“Both native. Supported platforms are part of the product.”Pat Williams, The Enterprise Adult

💡 WHY PAT IS RIGHT

For enterprise customers, works in the browser is not always equivalent to a product that can be distributed through managed app catalogs, configured by device policy, integrated with platform identity and supported through a clear compatibility matrix. At sufficient scale, maintaining official iOS and Android clients may simply be the cost of being a dependable vendor across the platforms customers already standardized on.

✅ RIGHT WHEN

Large customers expect managed mobile apps and supportability is part of the sale.

🚩 TOO FAR WHEN

A five-person company builds enterprise device-management support before its first mobile user.

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