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What should our mobile strategy be?

What should our mobile strategy be?“Swift and Kotlin. If we're doing mobile, do mobile properly.”Hugo Demir, The Perfectionist

💡 WHY HUGO IS RIGHT

First-party SDKs get platform APIs first, integrate most naturally with debugging and profiling tools, and avoid depending on an extra compatibility layer between the application and the operating system. When a new OS release breaks something strange at 2am, the shortest path through official tooling can be worth years of duplicated feature work. If mobile quality is central to the product, native can be the boring long-term choice.

✅ RIGHT WHEN

Mobile quality is strategic and the organization can genuinely sustain two implementations.

🚩 TOO FAR WHEN

The perfectly native app arrives after the market window closed.

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