← Everyone's take

TAKES · Maya answers

What should our mobile strategy be?

What should our mobile strategy be?“iPhone first. If they love it, Android next month.”Maya Laurent, The Visionary

💡 WHY MAYA IS RIGHT

Building for both platforms before seeing real mobile behavior doubles the number of assumptions being implemented. A focused first launch answers the important questions faster: do users install it, what do they do from a phone, do notifications change retention, which workflows become daily? Treating the first platform as an experiment creates evidence before the company commits to a permanent mobile organization.

✅ RIGHT WHEN

Speed of learning matters more than immediate market coverage.

🚩 TOO FAR WHEN

iPhone first has quietly become Android never, even though the user base says otherwise.

See all 12Maya's profile