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What should our mobile strategy be?

What should our mobile strategy be?“Start with the web. I've maintained three ‘write once, run anywhere’ eras.”Ruth Lindqvist, The Maintainer

💡 WHY RUTH IS RIGHT

Cross-platform frameworks repeatedly promise one implementation across changing native platforms, and many are excellent for years. The maintenance cost appears later, when framework upgrades, abandoned plugins and OS changes interact with code written by people who have left. The web has its own problems, but URLs and browser standards have survived an extraordinary number of client-framework cycles. Starting there defers an irreversible platform bet.

✅ RIGHT WHEN

The required experience fits the browser and longevity matters more than app-store presence.

🚩 TOO FAR WHEN

Historical caution becomes a reason to ignore that today's product genuinely needs native behavior.

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